About Us

Authentic Footwear From Japan Since 1984

Our Company
Our long heritage started out as a small shoe shop in Yaowarat district or Bangkok’s Chinatown in 1930. Since then, we were the pioneer in importing footwear from overseas and have successfully continued to do so throughout decades.
On June 26th 1984, we reorganized and JOLI SNOB Company Limited was established.
Today JOLI SNOB is the authorized dealer of the top Japanese shoe companies such as MoonStar, Asahi, Achilles, as well as dozens of independent factories around Japan. We have also developed our own original brand “JOLI SNOB” and “JS by JOLI SNOB” possible by our lifelong collaboration with skillful Japanese shoemakers.
At present time, we are one of the leading shoe companies in Thailand with the most Japanese brands line-up in hand operating 22 boutiques in department stores and shopping malls around the country.
Our Products
Our products are selected with our deep understanding and long experience to acquire the best Japanese shoes for our customers of various lifestyles and needs.
All of our selected products must meet with our criteria and standard

Well designed


Foot anatomical concern


High quality materials from innovation and modern technology


Comfort and elegance

Thanks to our strong partnerships for more than 30 years with numerous Japanese shoe companies, we can curate a wide variety of styles and functions footwear that meet our strict criteria above.
Shop with us with confidence. All the best authentic shoes from Japan are here at JOLI SNOB ready to be delivered to you with care and love.